Part 2: Keeping it Fresh - 5 more ways to enhance your garden centre displays.

In Part 1, we covered the essentials of location, placement, intention, wayfinding, and pricing in your garden centre displays. Now, let’s dive into five more ways to ensure your signage stays engaging, eye-catching, and effective throughout the season. A well-maintained, thoughtfully designed display will keep customers returning and encouraging more browsing – and buying!

5 more tips to freshen up your Garden Centre displays.

1. Rotation Matters

If your signs stay in the same place for months, they will blend into the background and no longer be seen. To create dynamic displays, rotate and update your messaging and signage. Changing your signs frequently will maintain customer interest whilst keeping your centers looking fresh and up to date. Using portable signs, snap frames, or poster holders will make these changes simple to do.

2. Graphics Matter

Nothing turns a customer off more than outdated displays and faded imagery. Make sure that your graphics are fresh and up to date to ensure you always have bright and engaging imagery and clear messaging. Make use of our snap frames and slim frames to make it easy to upgrade your content regularly.

3. Colour Matters

Colour plays a key role in catching the eye and evoking the right mood in your customers. For store wide consistency, use signs of the same colour – such as all black or all silver. Also consider, using coloured liquid chalk markers on your chalkboard signage to offer a charming and rustic feel whilst maintaining the colours of seasonal displays.

4. Wording Matters

Customers don’t want to read a novel, they want the most important information. Your signs should get the message across at a glance, so focus on the most important information and display that. Use bold, high-contrast fonts that are easy to read at any distance and avoid decorative fonts that may look pretty but sacrifice legibility and clarity. Keep your messaging short, punchy, and to the point and display them in obvious signage to help show them to the customer.

5. Seasons Matter

Leading on from our previous tips, storytelling sells. Consider your seasons and then use signage to group products into compelling, seasonal themed displays – such as “Perfect Plants for Pollinators” as we enter Spring. Adding small info boards within these themed displays can help you display tips and tricks, encouraging your customers to explore and purchase complimentary items. If you get good at theming your displays, customers will come back time and again to keep up to date with what you have.

Seasonal garden centre display signage for a Flourishing Garden Centre!

Good signage isn’t just about providing information, it’s a powerful tool that guides customers, keeps them engaged, complements their experience and ultimately, increases your sales. By keeping your seasonal displays updated, well-placed, and engaging, you’ll create a welcoming environment which encourages browsing and buying. Good signage blends in seamlessly, enhancing your customer’s experience, while bad signage stands out for all the wrong reasons.

Conclusion

By keep your displays fresh, colourful, and in tune with the turn of the seasons, you’ll create an inviting atmosphere that draws customers in and turns their shopping trip into an experience that they’ll want to repeat. Whether it’s updating graphics, choosing the right wording, or embracing a theme throughout your store, small tweaks can make a big impact. Ready to bring your Spring displays to life? Enhance your Garden Centre display and explore our range here.