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Printing your own point of sale and display graphics has become a popular choice for promoting garden products in UK garden centres. It not only saves time but also proves cost-effective when using in-house printing resources. Here at Green Magic, we've been supporting garden centres for years with a range of promotional tools, from poster frames to freestanding signs to printer paper and inks.
In this article, we take a look at five creative methods used to display visual graphics that will catch the eye of your customers and make navigating your store a breeze.
Take a cue from Burston Garden Centre in St Albans, where silver snap frames have been used to elegantly showcase promotional offers.
Snap frames look professional, are easy to install, and offer a straightforward way to change posters - great for regularly updated information! If you want to make an even more significant impact, consider going for larger sizes.
For example, an A1 size frame can work wonders in highlighting a special offer in your plant or gift sections or for promoting your dish of the day in your restaurant.
Give your garden theme an extra POP by using large format media on regular trellis panels. This clever technique allows for lengthwise printing - creating attention-grabbing banners (2ft x 6ft). Just take a look at the 'herbs' section at Burston - it's a perfect blend of vibrant colours and clear typography that's hard to miss.
Meanwhile at Longacres Garden Centre timber framed banners printed on their large format printer draw customers to various sections in the plant area.
Spruce up your point-of-sale display with outdoor waterproof roll media, surrounded by pots and plants for that extra splash of colour. This cost-effective solution, using in-house printing, gives you a quick, easy and reusable option. Whether displayed in a frame, stapled to a wooden structure, or mounted on Correx or foam PVC using adhesive-backed roll media, it's a versatile choice.
Garden Centres also print their own seasonal shelf edge lables to promote young plants - in this case Fuschias at Longacres.
Transform your space by creating mural-style wallpaper using a large-format printer. This approach has a stunning finish - think rolls of adhesive media tiled in columns. Burston Garden Centre used this method to promote their range of animal ornaments, and it has made quite an impression!
Other garden centres have also successfully used this method, particularly for promoting special seasonal offers.
Opt for aluminium banner rails, known as Poster Snaps, to effortlessly secure ceiling banners. Our poster snaps make it easy to hang and display posters, artwork and messages, using pre-existing fixtures for maximum impact.
Incorporating these creative methods into your home store/garden centre's promotional strategy can add a charming and eye-catching touch to your displays. Whether you opt for stylish snap frames, vibrant trellis panel banners, outdoor waterproof banners, mural-style wallpapers, or hanging banners with poster snaps, the possibilities are endless.
Take a look through the website, especially our section devoted to Garden Centre Retail. We'd love to see how you bring these ideas to life own store. Don't hesitate to give them a go, capture the results, and share your success with us. Send in your photos, and we can celebrate the results by sharing your displays on our social media channels. Happy promoting!!!
