We are surrounded by signs in our day-to-day life - warning signs, danger signs, notices, instructions ... It seems like there is a never-ending deluge of signs and symbols vying for our attention. If you want to stand out from the crowd, be noticed and effectively communicate your message, getting the right sign holder is a must. Here, we give you four quick tips for choosing the right sign holder.
1. Location, location, location
Placing your message in the right location is crucial. Your sign needs to clearly direct your customer or visitor to where you want them to be, whether that is a sales display or an information point.
Once you've got the right location, you need to get the right sign holder for that location.
Outside
Exterior signs need to be easily spotted from the road or pavement and be able to stand up to changeable weather conditions. You'll need
waterproof outdoor displays or
pavement signs that can cope with the elements if they're staying roadside. If your exterior is a protected covered walkway, such as a shopping mall, a lightweight A-board or wooden sandwich board is perfect.
Inside
Interior signs need to guide your customer to the right place in-store or act as a silent salesman. You can choose from a great range of floor standing sign holders, poster stands, hanging posters or light-boxes to create stunning visual displays in your space - just remember, to create the best impact, don't cram lots of large signs in together as the result will be confused and messy.
Do you need to display more than one sign? If so,
Modular InfoColumns can provide a neat solution, enabling you to display multiple signs of different sizes and shapes and even add literature shelves for take-away brochures, pamphlets, etc - great for conference and event displays.
2. Shape and material
Shape has long been used to reinforce the meaning of the sign - we all know that a triangular road sign is a warning whilst a circular one is an order. You can use shape creatively to present your message. Would a round stop sign catch the eye more than a standard square or rectangle? Would crisp, sharp lines or soft, rounded corners make your holder the perfect match for your sign? Just remember - sharp corners could be a hazard depending on where your sign is located!
3. Colour
Colour is also used to convey meaning (we all know that red means danger), so use coloured frames to reinforce your message. Use a green frame for information signs or yellow for warning signs. Are you putting up a seasonal display? Gold, red and chrome sign holders look gorgeous for Christmas displays and what about orange for an autumn special offer?
4. Size matters
When it comes to signage size really does matter! Exterior signs need to be big and bold enough to catch the eye of passers-by and quick-moving traffic. Too many big signs in-store soon become messy, overwhelming and have the effect of cancelling each other out. Use your signage frame to emphasise your information, not overpower it - or don't use a frame at all! Frameless acrylic sign holders are a great counter or table-top option for all kinds of information.
Takeaway
There's no doubt about it, getting your signage right is as important as getting your product right. When presented well, your messages and information will attract your customers - or deter them. Key factors are design, content and typography - but so are the frames which you choose to display them in. Use our four quick tips for choosing the right sign holder as a core part of choosing your signage and you'll be well on your way to maximising your reach.
