Believe in the magic of Christmas …
Winter is coming … and so is Christmas! Retail’s busiest time of year is just around the corner and preparations are already in full swing. You've chosen this years stock and it's on its way and marketing campaigns are ready to go. So, what is left to do? Do you need some tips for making the most of your window and in-store displays? Visual merchandising is crucial for attracting customers in but just as important for turning a browse into sales is providing clear product information. Signage that reflects the essence of the season is the icing on the cake (or star on top of the tree).
Window displays are the most direct way to entice customers in. Yours should reflect your brand identity and have a theme: try telling a story and add some Christmas sparkle and magic … For extra impact, use a
display easel with a framed blackboard as an integral part of your exhibit: you can create your own messages using chalks or chalkboard pens - just let your creativity flow.
How about using
hanging posters to deliver an eye-catching logo? At Christmas, dads can become heroes and mums film stars – use messages displayed prominently to inspire! Christmas is never short of glitz and glamour, so why not invest in an
illuminated poster lightbox to give your display that extra sparkle? The suspended poster lightboxes look fantastic in shop windows and really catch the eye – ideal for advertising luxury items.
In-store displays
To make a big impact in-store present your product information in seasonal themed sign holders. Stylish gold and chrome effect
metallic snap frames in sizes A5 to A1 are the perfect complement to a display and their shiny tinsel effect can really help to highlight the product you want to sell. Fitting is easy and the snap frame itself makes changing your sign effortless, so you can count down to Christmas hassle-free! Or decorate one of our
freestanding floor sign holders: floor signs can display A3 posters or A4 prints at a height easy for customers to see (no bending down required!).
Top tips for making the most of your Christmas displays:
- Check Pinterest and other social media channels for some great display theme ideas
- Tell a story with your window display
- A WOW! display can bring customers in and encourage them to spend more
- Clear and seasonal signage can POP!, inspire and inform
- Use lighting to create that Christmas mood and draw the eye to your focal point
